Marcella Mollon-Williams combines her passion for personal development and legacy building as a licensed Behavioral Financial Advisor (BFA™). With over 15 years of experience and a leading voice in the behavioral finance industry, Marcella provides a scientific approach to behavioral discipline that guides families in consistently experiencing financial certainty by eliminating mental restraints around money and creating impactful multi-generational legacy wealth. Her expertise in behavioral finance has been featured on several media publications, radio, and television such as The Wall Street Journal, U.S. News and World Report, TLC and NPR to name a few.